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LifeSavers + LifeSavers Fusions

LifeSavers was one of my first campaigns at FCB New York. For this simple print and outdoor campaign, we found little truths about every iconic flavor you find in a pack. These seemed to universally ring true, and was recognized at the OBIE outdoor awards and the New York Festival awards.

LifeSavers Print and Outdoor:

LIFESAVERS FUSIONS: As the LifeSavers line of candies grew, we were offered another assignment. Fusions were intriguing little candies with one flavor wrapped around another flavor. We simply ran with the intriguing part.