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Diet Coke

Iconic advertising for an iconic brand. The "Never be Flat" campaign was a huge success for Coca-Cola for over 3 years. It was featured on high-profile events including the Oscars and Summer Olympics.

"NEVER BE FLAT" TV: Affectionately know as "the bubble campaign", it was a big success for Diet Coke. The Coca-Cola company is notoriously tough on their ad agencies, and they pushed us hard. But the result was a simple campaign based on effervescence, visually communicating the Coke feeling of refreshment.